The Americana

The Americana is an up-scale steakhouse, located in a suburban down-town area. Their focus is on providing quality steaks and food, along with a relaxing atmosphere. 

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 Our task was to create a new visual identity, including: a logo, menus, business cards, and outside signage. We researched modern steakhouses to find a dark, serene color palette, with dinner by candlelight and servers in button-up oxfords.  Our goal was to emphasize the quality steaks in every way we could, from the pattern of the menus to the blue cow featured in the logo.

theamericana-signage.jpg
theamericana-menu2.jpg