The Americana is an up-scale steakhouse, located in a suburban down-town area. Their focus is on providing quality steaks and food, along with a relaxing atmosphere.
Our task was to create a new visual identity, including: a logo, menus, business cards, and outside signage. We researched modern steakhouses to find a dark, serene color palette, with dinner by candlelight and servers in button-up oxfords. Our goal was to emphasize the quality steaks in every way we could, from the pattern of the menus to the blue cow featured in the logo.