La Arepa Loca

La Arepa Loca is a fast-casual Venezuelan restaurant, located in an urban area.  Their focus is on bringing authentic Venezuelan food and atmosphere to the states.


 Our task was to create a new visual identity, including a logo, menus, business cards, and outside signage. We researched Venezuela to find a bright, welcoming color palette, palm trees, beaches, and vibrancy. Because La Arepa Loca is looking to bring an authentic atmosphere to the U.S. in addition to food, we really wanted to let the vibrant Venezuelan culture shine through a bright, colorful visual identity that’ll make customers feel like they just took a mini-vacation.