La Arepa Loca
La Arepa Loca is a fast-casual Venezuelan restaurant, specializing in tasty arepas with lots of different, interesting fillings. For inspiration we turned to the bright, tropical colors found on the Venzuelan coasts.
The brand guide included bright pinks and bamboo leaves to leave the customers feeling like they instantaneously traveled to Venezuela. The goal was to give their customers a fun, immersive experience.